The Mayor of Old Town "One Bar, One Hundred Beers"
One hundred diverse, locally brewed beers, all on tap, all complied conveniently on one breathtakingly beautiful wall-o-tap handles? Sounds like some hipster beer fan's dream, right? Wrong. It's actually just The Mayor of Old Town, Colorado's freshest, most selectionyist new brewhouse.
This synergistic multimedia campaign has one main task: to point out that The Mayor offers one hundred beers on tap. So I created a series of print ads, a social media campaign based around the hashtag #Mayorsclub, a microsite, and a promotional reward campaign called The Mayor's Club. Cheers to The Mayor!
This synergistic multimedia campaign has one main task: to point out that The Mayor offers one hundred beers on tap. So I created a series of print ads, a social media campaign based around the hashtag #Mayorsclub, a microsite, and a promotional reward campaign called The Mayor's Club. Cheers to The Mayor!
main print ad
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mayor's club microsite
social media implimentation
brochure - covers
brochure - inside