Odell Brewing: "Patrimonio Agave Pilsner"
I was tasked with coming up with suggestions for marketing a new "ethnic" beer for the Colorado craft brewery Odell. The result was Patrimonio Agave Pilsner, a light drinkable pilsner brewed with tequila-soaked agave. I designed a the main artwork, three promotional posters, and a drink coaster. Our target markets consisted of Hispanic Americans as well as individuals of all races with a high level of brand loyalty to Odell.